Privacy Policy

Last Updated: 7 July 2026

This Privacy Policy explains how Yesteryears Toy Shop collects, uses, stores and protects your personal information when you visit our website, place an order, create an account, contact us or interact with our services.

We are committed to protecting your privacy and handling your personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Yesteryears Toy Shop is responsible for the processing of your personal information.

Our details are:

Yesteryears Toy Shop
6 High St
Conwy
LL32 8DB
United Kingdom

Email: info@yesteryearstoyshop.com

Information We Collect

We may collect and process the following information when you use our website or services.

Information You Provide

When you place an order, create an account, contact us or subscribe to communications, we may collect:

Your name.
Billing address.
Delivery address.
Email address.
Telephone number.
Account details where applicable.
Order history.
Messages, enquiries or correspondence you send to us.

Payment Information

Payments are processed securely by trusted third-party payment providers.

We do not store your complete payment card details.

Payment providers may collect and process payment information in accordance with their own privacy policies and security procedures.

How We Use Your Information

We use your personal information to:

Process and fulfil your orders.
Arrange delivery of products.
Communicate with you about purchases.
Process returns, refunds and exchanges.
Provide customer support.
Manage customer accounts.
Improve our website, products and services.
Prevent fraud and protect our business.
Meet legal, tax and accounting requirements.
Send marketing communications where you have provided consent.

Legal Basis for Processing Your Information

Under UK GDPR, we rely on the following lawful bases for processing your personal information.

Contract

We process information necessary to complete your purchase, including taking payment, arranging delivery and providing customer support.

Legal Obligation

We may process information where required to comply with legal, tax, accounting or regulatory requirements.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, including improving our services, maintaining website security, preventing fraud and managing customer relationships.

Consent

Where required, we will ask for your consent before using your information for certain purposes, such as marketing communications or non-essential cookies.

You may withdraw your consent at any time.

Website and Online Store Processing

We use secure online systems and service providers to operate our website, manage customer accounts, process orders and provide online shopping functionality.

These systems may process information including:

Customer name and contact details.
Billing and delivery information.
Order details and purchase history.
Account information where an account has been created.
Customer communications.
Website usage information.

This information is used only for providing our services, processing purchases, managing customer relationships and improving your shopping experience.

Payment Processing

Payments made through our website are processed securely by Stripe, a third-party payment provider.

When you make a payment, Stripe may collect and process information required to complete the transaction, including:

Payment details.
Billing information.
Transaction information.
Fraud prevention information.

Yesteryears Toy Shop does not store your full payment card details.

Stripe processes payment information in accordance with its own privacy policy and security procedures.

Delivery Providers

To complete your order, we may share necessary information with delivery providers.

This may include:

Your name.
Delivery address.
Contact details.
Order information required for fulfilment.

We only provide information necessary to complete delivery.

Analytics and Advertising

We may use trusted third-party services to help us understand how visitors use our website and improve our marketing.

These services may include:

Google Analytics.
Google advertising services.
Meta advertising tools.

These services may collect information such as:

Website visits.
Pages viewed.
Device information.
Approximate location information.
Purchases and website interactions.
Advertising interactions.

This information helps us understand website performance, measure advertising effectiveness and improve our services.

Where required by law, these services will only be activated after you provide consent through our cookie settings.

Cookies

Our website uses cookies and similar technologies.

Cookies help us:

Keep your shopping basket active.
Remember your preferences.
Improve website performance.
Understand how visitors use our website.
Measure advertising effectiveness.
Provide relevant content and advertising where consent has been provided.

Further information is available in our separate Cookie Policy.

Marketing Communications

If you choose to subscribe to marketing communications, we may contact you with information about:

New products.
Special offers.
Collectible releases.
Store updates.

You can unsubscribe at any time by clicking the unsubscribe link in marketing emails or contacting us directly.

Supplier Images, Product Information and Third-Party Content

Some product images, logos, trademarks and promotional materials displayed on our website may be supplied by manufacturers, distributors, suppliers or licensing partners.

Such content remains the property of its respective owners and is used for the purpose of identifying, describing and promoting genuine products.

We do not claim ownership of third-party intellectual property.

Sharing Your Information

We only share personal information where necessary to provide our services.

This may include:

Stripe and other payment providers to securely process payments.
Delivery companies to fulfil orders.
Website service providers.
Security providers.
Analytics providers.
Marketing providers where consent has been provided.
Professional advisers where required.

We only share the information necessary for each service.

We never sell your personal information.

International Data Transfers

Some organisations we work with may process information outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection law.

How Long We Keep Your Information

We keep personal information only for as long as necessary.

Examples include:

Order information: retained for legal and accounting purposes.
Customer account information: retained until you request deletion or the account becomes inactive.
Marketing information: retained until you withdraw consent.
Website analytics information: retained according to relevant service settings.

Keeping Your Information Secure

We take reasonable measures to protect your personal information from:

Unauthorised access.
Loss.
Misuse.
Accidental disclosure.
Unauthorised alteration.

However, no online service can guarantee complete security.

Your Data Protection Rights

Under UK GDPR, you have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Request deletion of your information where applicable.
Object to certain types of processing.
Restrict processing in certain circumstances.
Request transfer of your data.
Withdraw consent where processing is based on consent.

To exercise these rights, please contact us.

Complaints

If you have concerns about how we handle your personal information, please contact us first so we can investigate and try to resolve the issue.

You also have the right to complain to:

Information Commissioner’s Office (ICO)

Website: https://ico.org.uk

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.

Any updates will be published on this page with a revised date.

Contact Us